Kindergarten is an Alternative School for Creative Thinking
A project dedicated to the elites
The Kindergarten is an alternative program for communication performers, providing its students with a sound theoretical and practical background, as well as the latest documentation on the topics covered.
Why did the school’s visionary concept receive international confirmation and prestigious awards?
Because the School, without virtually any competition, is an ideal context for shaping the communication elites. The opportunities that it has to offer are unparalleled today in the industry: an international mix of choice expert trainers, a comfortable work environment (Orange Concept Store), the chance of learning from mistakes (one’s own, as well as others’), the possibility of applying the newly-acquired knowledge to real-life situations, the privilege to work on real briefs, made available by world-renowned companies and
organizations.
A flexible course schedule, competitions, workshops, all enabling creatives up to 28 years of age, as well as undergaduates, Master’s and PhD students specializing in marketing and communication, to think outside the box, to perform in a different environment from the
traditional academic one. An exquisite networking context, where talented people meet and perform together, both at the local and international level.
…and what is more…
Those who pass the selection process are not required to pay for the months of intensive training - theoretical as well as practical. Those who are able to demonstrate their progress during the months of training, by providing outstanding solutions to their briefs, will be admitted to the Cannes Lions seminaries — a widely-acclaimed, remarkable educational opportunity, recommended by the global community of communication performers.
The course expenses, the lecturers’ honoraria, and the winners’ trip to Cannes Lions, estimated at over 6000 Euros per person, are covered by visionary companies.
The school is a living organism, evolving at the same pace as the students’ expectations, the sponsors’ ideas, and the founders’ requirements (link to sections)
In brief? We expect a number of simple things from the Kindergarten, as well as our candidates: determination (seriousness), self-confidence, ambition, enthusiasm for growth and a conviction that talent should be cultivated.
Special thanks for the support given by: Tempo, Coca-Cola, Orange Concept Store, nordvision.
This is a spot we simply love. And we would like to be and act in its spirit always, when it comes to the Kindergarten philosophy.
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About The Roger Hatchuel Academy
Brainchild of the former Festival’s chairman and named in his honour, the Roger Hatchuel Academy founded in 2003, provides a complimentary course week of training and education to a selection of students studying advertising, marketing, communication or design. Each year a class of 35 students (18-23 years) from around the world are selected by the Festival Representatives in conjunction with a local school,
university or foundation. They are invited to attend the 7 days of the Festival where they will learn about trends of the industry, attend discussions and tutorials as well as taking part in Festival activities, such
as the seminars, screenings, exhibitions and award ceremonies.
As well as being coached by the Dean of the Academy, the students are also accompanied throughout the week by tutor Clive Challis, Head of the Advertising Course at Central Saint Martins in London who provides daily training sessions and guides the students through their schedule. They are also privy to a series of tutorials held by leading advertising figures. As well as the Roger Hatchuel Academy, the Festival operates a student delegate package enabling colleges and universities to send their students to Cannes for the week to enhance their education.
About VCU Brandcenter
In the four years since Rick has become its director, the VCU Brandcenter has changed quite dramatically. Its curriculum evolved to include, in addition to Art Direction and Copywriting, three new tracks: Communications Strategy, Creative Brand Management and, in 2008, Creative Technology. The student body
has grown from 100 graduate students to 190 and the faculty from 4 people to 12. In January 2008, the school moved into its new home, an open, creative and collaborative breeding ground designed by world-renowned architect Clive Wilkinson. These changes have not gone unnoticed and in 2005, the Brandcenter was ranked the number 1 advertising program in the country by Advertising Age’s Creativity magazine. Number 1 in all three categories: innovation, program quality, and graduate quality. In 2007, BusinessWeek recognized the school’s unique curriculum and named it one of the sixty best business/design schools in the world. The business world has taken notice as well, awarding the Brandcenter real assignments for its students from companies like Martha Stewart Living Omnimedia, The Learning Channel, Tourism Industry of America, Business for Diplomatic Action, Newspaper Association of America, AICP, Virginia Tourism, The Gettysburg Foundation, Boy Scouts of America and UNICEF’s Tap Project for Richmond.
