We have some new Young Creatives Print briefs.
YC Print - Impression YC Print - Alcohol
YC Print - Global Warming YC Print - Danube
YC Print - Stop the Jailing of Journalists
The deadline for the first two briefs is Tuesday, April 1st. And no, it’s not a joke. Keep in mind that they are for outdoor advertising. So make sure to send some recommendations regarding where there ads will be placed. Lots of luck!
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15forCannes briefs:
The deadlines are set on 13th of March for Creative PR and 17th of March for Creative Media.
New briefs:
The deadline for those 3 briefs is on March 30. As you already know, send the solvings at gradinita@canneslions.ro and don’t forget to mention your name (or team’s name) and your contact data. Good luck and keep up the good work !
15forcannes Brief Design - Caesar
15forcannes Brief Strategy - Diplomacy
15forcannes Brief - Impression
15forcannes Brief Print - Impression
15forcannes Brief Cyber - Impression
15forcannes Brief Strategy - Marafet
15forcannes Brief Branding - Marafet
15forcannes Brief Design - R-G 15forcannes Brief Print - Rainforest
15forcannes Brief Cyber - Rainforest
15forcannes Brief Cyber - Danube
15forcannes Brief Print - Danube
15forcannes Brirf Print - Alcohol
15forcannes Brief Cyber - Alcohol
15forcannes Brief Print - Global Warming
15forcannes Brief Cyber - Global Warming
15forcannes Brief Design - NordVision
15forcannes Brief Cyber - Kindergarten
15forcannes Brief Cyber - laFraise
15forcannes Brief Visual - Kindergarten
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Young Creatives Print briefs :
Stay tuned, we’ll bring you more work to do ! The deadline for Young Creatives Print - Family Links Brief is Monday, March 17. Send yout work to gradinita@canneslions.ro; don’t forget to mention your team’s name and logo.
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The briefs for Young Creatives Cyber are here:
YC Cyber - Impression YC Cyber - Rainforest
YC Cyber - Danube YC Cyber - Alcohol
YC Cyber - Global Warming YC Cyber - ACT
YC Cyber - Kindergarten 1 YC Cyber - laFraise.pdf
Good luck to you all !
Last Wednesday, April 9th, we talked to Miguel Goncalves about the way ‘great ideas pay off greatly’ – which is also our motto this year. The fact that Miguel showcased ‘great ideas’ which were mostly outside the advertising realm couldn’t have surprised us. I believe one of the first thing the Kindergarten taught us is that the only boundary to human communication is creativity. And since creativity is something we can constantly develop, communication has no real boundaries.
So, as cliché as it sounds, great ideas are all out there – millions of them, running free. For example, we found out yesterday about the Design Barcode – http://www.barcoderevolution.com . Or about the Cannes Lions winners – http://www.farfar.se/lostlion – who advertised for their golden trophy, as if it wasn’t enough they had just won one:). And haven’t we all enjoyed ‘Todos por un pelo’ campaign (http://uk.youtube.com/watch?v=NMUQvUCjiXg&feature=related) as being a fresh way of engagement to the consumer? These are just some examples of ideas that paid off greatly in terms of money, driven as they were by advertising purposes. But then again, we constantly learn about individual initiatives, things that may appear so childish, so lunatic at a first glimpse, but which end up by being advertising means in their own right – thus highly profitable for their ‘crazy’ inventors. It may seem totally nonsense to get 1 million dollars out of an empty web page (www.milliondollarhomepage.com) or to trade a RED paper clip for a house (http://oneredpaperclip.blogspot.com), but what do you know, it simply worked!
However, should we evaluate ‘great ideas’ only in terms of profit and turnover? Not at all. Actually, my personal opinion (feel free to reject this view) is that financial gain can never drive great ideas by itself. It can, for sure, offer a strong motivation for innovation. Yet, only the creative effort can back them up, only people who truly believe in themselves and in their work can move things forward. And when I say forward, I mean a positive direction in which other people benefit from your initiative. Imagine a world in which everyone stated ‘What’s in for me if I do that?’ and I’m sure you would understand that there’s no reasonable way to live in such a world. How many of us would hug strangers on the street to encourage friendship and human bondage? (www.freehugscampaign.org) And would we really encourage our acquaintances to switch off the lights for one hour to reduce impact on climate change? (www.earthhour.org) Well, we should all ask ourselves this kind of questions if we are to bring anything valuable to this world, and to marcomm in particular. Why? Because great ideas rely on a truly positive mindset.