…is a program for undergraduates majoring in communication, 23 years of age or younger, with very good knowledge of English and able to demonstrate their skills as performers. After the full process of selection, in the end only one student will be the winner of this category (this category is not for teams).
To apply, one also needs to fill out a form that can be requested at gradinita@canneslions.ro. After the completion of the selection procedure, the candidates to the Roger Hatchuel Academy will be required to work on their briefs while attending our intensive program and, naturally, to be actively involved in the courses that are being offered. The applications must be in English, a language that all applicants are expected to be fluent in.
Remember, you should ask for the aplication form at gradinita@canneslions.ro and send the solved briefs and the application form before 18th of February.
About The Roger Hatchuel Academy
Brainchild of the former Festival’s chairman and named in his honour, the Roger Hatchuel Academy founded in 2003, provides a complimentary course week of training and education to a selection of students studying advertising, marketing, communication or design. Each year a class of 35 students (18-23 years) from around the world are selected by the Festival Representatives in conjunction with a local school,
university or foundation. They are invited to attend the 7 days of the Festival where they will learn about trends of the industry, attend discussions and tutorials as well as taking part in Festival activities, such
as the seminars, screenings, exhibitions and award ceremonies.
As well as being coached by the Dean of the Academy, the students are also accompanied throughout the week by tutor Clive Challis, Head of the Advertising Course at Central Saint Martins in London who provides daily training sessions and guides the students through their schedule. They are also privy to a series of tutorials held by leading advertising figures. As well as the Roger Hatchuel Academy, the Festival operates a student delegate package enabling colleges and universities to send their students to Cannes for the week to enhance their education.
About VCU Brandcenter
In the four years since Rick has become its director, the VCU Brandcenter has changed quite dramatically. Its curriculum evolved to include, in addition to Art Direction and Copywriting, three new tracks: Communications Strategy, Creative Brand Management and, in 2008, Creative Technology. The student body
has grown from 100 graduate students to 190 and the faculty from 4 people to 12. In January 2008, the school moved into its new home, an open, creative and collaborative breeding ground designed by world-renowned architect Clive Wilkinson. These changes have not gone unnoticed and in 2005, the Brandcenter was ranked the number 1 advertising program in the country by Advertising Age’s Creativity magazine. Number 1 in all three categories: innovation, program quality, and graduate quality. In 2007, BusinessWeek recognized the school’s unique curriculum and named it one of the sixty best business/design schools in the world. The business world has taken notice as well, awarding the Brandcenter real assignments for its students from companies like Martha Stewart Living Omnimedia, The Learning Channel, Tourism Industry of America, Business for Diplomatic Action, Newspaper Association of America, AICP, Virginia Tourism, The Gettysburg Foundation, Boy Scouts of America and UNICEF’s Tap Project for Richmond.
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